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Getting targeted traffic is becoming more and more important to the small business owner. If you're not targeting your market having a marketing message that provides value to them then you are wasting your money.

General instructions:

1. Research keywords. Go to Wordtracker or Good Keywords. The paid version of Wordtracker provides more keywords. It is around $25 a month. Develop a list of at least 200 words. Choose keyword phrases instead of single keywords. Look for keywords with hardly any competition or mini niches. Optimize your site religiously. Spend time on a regular basis adding to this list. Make certain keywords are related to the service or product you offer.

2. Buy PPC. This is the quickest method of getting targeted traffic as long as choose the best keywords. This involves careful research and understanding of your target market. Google Adwords, Yahoo Search Marketing and MSN Adcenter would be the top three. Test different ads to see what works best.

3. Write articles for your target market. Determine your customer's problems. Write articles that offer solutions to these problems. Everyone loves how to or 7 tips to xyz. Catchy Titles are essential. With no compelling title, your article won't get read. Spend sometime selecting a title. Create a swipe file of titles and headlines that catch your attention.

4. Start a blog. You can start a blog with blogger or Wordpress. Submit to Blog directories. Post regularly. This is one of the most important things about blogs. The other thing is provide high quality content. People are searching for content which will help them solve their problems or provide some form of benefit.

5. Post regularly to forums and blogs where your target audience is probably to be. Choose popular forums based on quantity of posts and listing in search engines. Always post towards the skillfully developed or gurus inside your industry.

Should you follow these easy steps, you'll definitely increase targeted traffic to your website.

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